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BOOKS
Innovation: Need Of The Hour Entrepreneur Journeys, Volume 4
By Sramana Mitra
MENLO PARK, Calif. (MMD Newswire) June 21, 2010 -- While Wall Street's gambling has brought the world economy to its knees and venture capitalists continue to act like bankers, innovators must muster more conviction than ever before. Renowned strategy consultant and serial entrepreneur, Sramana Mitra bolsters innovators with courage, savvy, and a multitude of ways to transform innovation into market leading businesses in Innovation: Need Of The Hour (Entrepreneur Journeys, Volume 4; June 1, 2010; $16.95 paperback). In this fourth volume of the acclaimed Entrepreneur Journeys series, Mitra continues to give aspiring entrepreneurs the opportunity to learn from the world's masters in the science and mechanics of entrepreneurship as they discuss such critical topics as idea validation, funding bottlenecks, and business model options.
From the increasing role universities should play in innovation to the barriers that entrepreneurs must continue to overcome, Mitra explains that creative problem solving is key in helping laboratory-centric, ivory tower innovation to reach the light of day-the marketplace. She continues her efforts to demystify entrepreneurship while gathering information through comprehensive case studies and benchmark anecdotes from some legendary innovators in fields ranging from healthcare to cryptography. She goes beyond technology to show how innovation eventually makes it to market and how entrepreneurs can continue to move forward.
Now is the time to take risks champions Sramana Mitra, despite the current dysfunctions in governments, banks, and venture capital. The importance of innovation to the world's economic sustainability cannot be overstated.
About the Author
Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes the business blog Sramana Mitra on Strategy, and runs the 1M/1M initiative. She is the author of the Entrepreneur Journeys book series, including Entrepreneur Journeys, Bootstrapping: Weapon Of Mass Reconstruction, and Positioning: How To Test, Validate, and Bring Your Idea To Market, as well as Vision India 2020.
MEDIA CONTACT
Maureen Kelly
Phone: (908) 953-0602
Email: maureen@sramanamitra.com
